Reel · 2024
Cinematic storytelling for brands that refuse to blend in.
Strategy, production, and post — under one roof. An in-house team of directors, producers, and editors owning every frame from the first call to the final color grade.
02 Selected Work
A curated index, not a portfolio dump.
Four stills from campaigns shot end-to-end by our in-house team. Letterboxed by design — every frame held to the same grade.
03 Capabilities
One house. Four chapters. Zero handoffs.
A fully in-house production model — strategy, shoot, edit, and delivery run by a single dedicated producer. No freelance passes, no creative dilution, one vision from brief to broadcast.
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01
Strategy
A strategy lead sits inside the room from day one. We pressure-test the brief, sharpen the message, and write the creative direction before a single frame is shot — so the edit is never an apology for the shoot.
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02
Production
In-house directors, cinematographers, and producers run the day. RED V-Raptor and Sony Venice 2 packages live in the studio — zero rental markups passed to clients — and our 6,000 sq ft soundstage in Brooklyn absorbs complex builds.
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03
Post
Eight senior editors and a motion team cut on-site at 240 Kent Avenue. Picture, sound, color, and motion design stay under one roof, which is why campaign spots under 90 seconds move end-to-end in four weeks.
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04
Delivery
Final masters delivered broadcast-, social-, and theatrical-ready, with versioning for YouTube, Meta, CTV, and OOH. One producer owns the asset map from final grade to live placement.
Studio 4B · 240 Kent Avenue, Brooklyn
04 · The Roster
The team is the product.
Twelve directors. Eight senior editors. One creative vision that survives the hand-off — because there is no hand-off. Brief, shoot, cut, and grade are owned by the same in-house producers from the first strategy call to the final delivery drive.
Founded in 2008 by director-producer Mateo Duran, the studio has shipped 340+ brand campaigns from a 6,000 square-foot soundstage on the Brooklyn waterfront. Every shoot day is staffed by our own crew — cinematographers, gaffers, sound mixers, production designers — never a freelance substitute reading the brief for the first time on set.
- 34full-time staff
- 12in-house directors
- 0%freelance shoot days
05 · Proof
Measured averages. Not marketing copy.
Quiet numbers a marketing director can cite internally when the work gets reviewed upstairs.
- 17yrs In production since 2008, with 340+ brand campaigns shipped to date.
- 92% Client retention across the last five years — most engagements are repeat work.
- +38% Average watch-through lift vs. industry benchmark on YouTube and Meta placements, 2023–2024.
- 4.9/5 Across 127 verified Google and Clutch reviews since founding.
280M+ organic video views driven across client channels · 11 Telly Awards & 2 Vimeo Staff Picks (2019–2024) · Certified B Corporation since 2021.
06 · Process
Four chapters. One producer. Four weeks.
A first engagement, demystified. Every campaign spot under ninety seconds runs on the same four-chapter sequence — strategy, shoot, edit, and delivery — owned end-to-end by a single dedicated producer.
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01
Brief & Strategy
A working session with your marketing team to translate the campaign objective into a single creative thesis — the one sentence the cut will be measured against. Deliverable: a one-page creative brief and a storyboard locked for production.
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02
Shoot
One to three shoot days with our own cinematographers on RED V-Raptor and Sony Venice 2 packages — owned outright, zero rental markups. On-set review at lunch, a rough assembly cut by wrap.
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03
Edit & Color
Two rounds of edit notes, a locked cut, and a final color grade in our Brooklyn suite. Motion graphics and typography handled in-house so the brand system stays intact across cut-downs.
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04
Delivery
Master deliverables in broadcast and platform-native formats, plus a social cut-down suite sized for your media plan. Archive on shared drive for the next campaign — most of our clients don't have to brief us twice.