Case Study — Launch
A four-week end-to-end launch film for Patagonia’s spring outerwear line.
Brief. Ship a hero launch film and a 12-asset social cutdown package in time for the spring sell-in window — with one dedicated producer owning strategy, shoot, edit, and delivery.
Shipped. One 90-second hero film, one 60-second broadcast cut, and 12 vertical cutdowns cut for organic placement. Shot in-house over four shoot days at two locations in the Eastern Sierra.
Result. The hero film held a 38% higher watch-through rate than the brand’s prior campaign benchmark on YouTube and Meta placements — measured across the first 90 days post-launch.
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